Samantha is an expert brand strategist and creative lead with 30 years' experience in the retail, hospitality, leisure and lifestyle sectors. Samantha creates demand for service and product brands by identifying opportunities through insight and analysis to ensure creative solutions are always well informed and relevant.

Samantha has led brand transformation and delivered multi-channel design initiatives that achieve greater reach and growth around the globe. By guiding brands, individuals and groups to leverage their products, services and people she has helped gain commercial success by implementing positive change. Samantha's clients include REN Skincare, Philip Kingsley, Boots, Tan Luxe, Burt's Bees, Accessorize, Sun & Sand Sports – UAE , Reliance Retail - India, Ducati, Melissa and Celine.

Samantha's area of expertise is insight, analysis, brand strategy and the creation of brand environments and experience.

SAMANTHA D'LACEY

Consulting: Branding