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Where creators meet industry experts
Born in 2020, today we combine reliability with fresh ideas. We are independent of third-party advertisers and our forecasts include our own insights and professional opinions.

Our team is based in London, Mexico City and Warsaw and we are always on the lookout for fresh ideas to shake up the industry.

We provide game-changing insights.

You will feel the "before and after" effect of our expertise.
— Lizzy Bowring
We need to consider the notion of being serious about the future and what it means; keep listening, looking, and learning about what’s new and what’s next, and with that, we will imagine a better tomorrow.
Meet our Team
The winning combination: your flair and our professional insights
Marina Meshkova
MACROTRENDS
Marina is an expert consumer forecaster, defining regional trends into a bigger picture...
Lizzy Bowring
CATWALKS
With a career that has seen her as a Fashion Director at Nordstrom and Stylesight to...
Stanislav Zimin
PRINTS & GRAPHICS
As curator of our Prints & Graphics Division, Stanislav provides expert knowledge from fashion...
Natalia Cazac
WOMENSWEAR
Natasha is a trend analyst and fashion designer with a wealth...
Maria Vinokurova
BUYING & FASHION RETAIL ANALYSIS
Maria has 15 years’ experience in buying for various department...
Iryna Kushniarevich
CLIENT RELATIONSHIPS
Iryna’s role within the company is to help new clients use the platform and satisfy the needs...
Steven Lacey
MARKETING & STRATEGY
A leading and well-known marketing strategist, Steven is on a mission to challenge...
Dorota Czernuszewicz
BRANDING AND STORE DESIGN
Dorota has over 25 years’ experience of delivering successful...
Helen Hutton
BESPOKE COLLECTIONS
Helen is development director for womenswear collections. She works with an agile team of...
Tamara Volkova
PR & ADVERTISEMENT
Tamara is a creative advertising producer and PR strategist. She works with creative...
Petah Marian
TREND FORECASTING
Petah calls herself a futurist and forecaster who works at the intersection of data...
Samanths D'Lacey
BRANDING
Samantha is an expert brand strategist and creative lead with 30 years' experience in...
Marina Meshkova
Macrotrends
Marina is an expert consumer forecaster, defining regional trends into a bigger picture. She has 10 years’ experience in large retail groups, including writing reports for WGSN. She recently launched her own start-up, Red +, specialising in medical clothing.

Marina enjoys using new social platforms. She creates content for her own channel on Telegram, and helps others devise strategies for promoting their brands via Telegram messenger and Instagram.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
FIONA COLEMAN
Colour expert
Fiona has a background and experience in design, trend forecasting and consultancy for both commercial and designer brands.

Spending 10 years at WGSN, working with a wide variety of clients across interiors, tech, automotive, beauty, sport and fashion. Fiona has also been a designer and trend specialist for international retailers and brands including: Amazon, Unilever, Paul Smith, Liberty, M&S, Next, Uniqlo and Evisu.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
STANISLAV ZIMIN
PRINTS & GRAPHICS
As curator of our Prints & Graphics Division, Stanislav provides expert knowledge from fashion designers and fabric manufacturers to online and offline retailers.

He is a trends analyst, fashion producer, and brand strategy consultant with more than ten years' experience in the fashion and textile design industry.

PhD, author and lecturer of trend analytics courses at MBA Fashion Industry (Moscow State University), associate professor of the Moscow State Stroganov Academy of Industrial and Applied Arts, the Russian Academy of Painting, Sculpture and Architecture, guest speaker of the Hong Kong Polytechnic University and Bunka Fashion College in Tokyo.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
Lizzy Bowring
WOMENSWEAR
Lizzy has more than 25 years of experience in fashion trend forecasting.

With a career that has seen her as a Fashion Director at Nordstrom and Stylesight to Head of Catwalks at WGSN, a significant contributor to several editorial platforms, including The Impression and mentor for Trend forecasting at Polimoda, Lizzy is an international authority on the runway shows and a forecaster of future trends.

Her impressive knowledge of sartorial History and advanced design theory combined with a prescient vision connecting key trends in art, history, culture, catwalks, street style and social influences are unsurpassed.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
MARIA VINOKUROVA
BUYING & FASHION RETAIL ANALYSIS
Maria has 15 years' experience in buying for various department stores and selecting stock from more than 300 brands including Alexander McQueen, Balenciaga, Celine, Fendi, VICTORIA BECKHAM, Sandro, Maje, and LA PERLA.

She also introduced new names and placed them under consultancy at Selfridges, NET-A-PORTER, MODA OPERANDI, Harvey Nichols, SAKS FIFTH AVENUE, Matchesfashion.com, FWRD, BERGDORF GOODMAN and others.

Maria is skilled in analysing global shifts in consumer behaviour, and this has helped her build her own lecture course about distribution development for Fashion Factory, Moscow.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
IRYNA KUSHNIAREVICH
CLIENT RELATIONSHIPS
Iryna's primary responsibility within the company is to provide assistance to new clients while ensuring that the existing ones are satisfied with the service. With a wealth of experience spanning over a decade, she has effectively managed an entire portfolio of customers and partners across Russia, Central and Eastern Europe during her tenure with WGSN.

Iryna holds an MA degree from Manchester University and has also obtained a Certificate in Fashion Brand Management from the London College of Fashion. Her professional background includes serving as a Project Manager at Apple plc. Currently, she is pursuing an Executive Master of Business Administration (EMBA) degree at Judge Business School, Cambridge.

Should you have any inquiries regarding our service, please feel free to reach out to Iryna directly. She is committed to providing exceptional customer service and ensuring that all queries are resolved to the utmost satisfaction of our valued clients.
STEVEN LACEY
MARKETING & STRATEGY
A leading and well-known marketing strategist, Steven is on a mission to challenge conventional wisdom and bring the outside/inside. He is Managing Director of The Outsiders, a British-based agency specialising in cultural, communication and diversity research.

Steven consults to major brands such as Goggle, Facebook, eBay, BBC, Ikea, and UK Prime Minister's Office at 10 Downing Street.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
DOROTA CZERNUSZEWICZ
BRANDING AND STORE DESIGN
Dorota has over 25 years' experience of delivering successful branding and design projects for retailers all over the world. Whether refreshing an existing brand or creating a completely new one.

Her knowledge spans many sectors from fashion and grocery to FMCG and includes looking at the way a brand presents itself digitally or physically in "shopfront", interior and experiential design.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
HELEN HUTTON
BRANDING AND STORE DESIGN
Helen is development director for womenswear collections. She works with an agile team of highly experienced designers using 3D technology to enhance and shorten the development process.

Helen manages and delivers targeted concepts with specific designs and accurate patterns, reducing time and eliminating waste for an environmentally friendly approach. The team expertise includes projects for Asos, Gucci, Kenzo, Matchesfashion, Tom Ford, Oscar de la Renta, Vilshenko and Stella McCartney.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
TAMARA VOLKOVA
PR & ADVERTISEMENT
Tamara is a creative advertising producer and PR strategist. She works with creative experts worldwide to create popular and memorable advertising, as well as empathetic PR strategies which strengthen every aspect of the projects and brands she works on.

Tamara's creative solutions and PR strategies include social media concepts and new media visions which look at new ways of communicating with, and having an impact on, prospective audiences. She also develops brand images to maximise the impact of new product launches. She runs a team of well-respected professionals, whose projects include work for the Mercury Group, Ekonika, Coca-Cola, Rasario, and SHIPHRA.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
PETAH MARIAN
Trend forecasting
Petah calls herself a futurist and forecaster who works at the intersection of data science, culture, macro and behavioural insights to help businesses build better strategies for the future.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
Samanths D'Lacey
Branding
Dorota has over 25 years' experience of delivering successful branding and design projects for retailers all over the world. Whether refreshing an existing brand or creating a completely new one.

Her knowledge spans many sectors from fashion and grocery to FMCG and includes looking at the way a brand presents itself digitally or physically in "shopfront", interior and experiential design.
Complimentary session to discuss your brief:
1 hour length / Recording / Translation
Natalia Cazac
Womenswear
Natasha is a trend analyst and fashion designer with a wealth of experience collaborating with leading brands across Central and Eastern Europe.

Her portfolio includes collaborations with brands such as Top Secret, Quiosque, Jups! as well as other notable brands including Reserved, Cropp, Troll, Drywash, Volcano, and Blue Shadow. Natasha's versatility and expertise have earned her a reputation as a go-to expert in the fashion industry. Her primary responsibilities entail forecasting upcoming trends and colour palettes tailored to individual brands, as well as conceptualising and producing capsule collections for men, women, and children. With a global outlook, she regularly embarks on international journeys to gather intelligence on emerging fashion trends, hues, and developments.

Natasha is a gifted artist, both in sketching and fashion design, and possesses a deep passion for all aspects of fashion, particularly in the realm of eco-fashion. She captures her creative inspirations through photography, relishes in diverse music genres, and revels in various forms of art.

In addition to her extensive experience working with leading brands, Natasha also has a keen interest in music and is an accomplished DJ in her free time. She has performed at various events and venues, showcasing her unique style and love for music.
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