Helen is development director for womenswear collections. She works with an agile team of highly experienced designers using 3D technology to enhance and shorten the development process.
Helen manages and delivers targeted concepts with specific designs and accurate patterns, reducing time and eliminating waste for an environmentally friendly approach. The team expertise includes projects for Asos, Gucci, Kenzo, Matchesfashion, Tom Ford, Oscar de la Renta, Vilshenko and Stella McCartney.
Helen's areas of expertise are the curation and development of womenswear fashion collections with bespoke CADs, specification packs, digital patterns, sourcing information all approved on a 3D Avatar.