Petah calls herself a futurist and forecaster who works at the intersection of data science, culture, macro and behavioural insights to help businesses build better strategies for the future. She worked across the US, Europe and Australia for WGSN, consulting with some of the world's largest fashion, supermarket and technology companies, including Google and Levi's.
Petah is a regular speaker at international conferences including World Retail Congress, Web Summit, Shop Talk, Inside Retail and The Next Web. She is often quoted as an expert in publications including the BBC, Financial Times, The Economist, The Guardian, Telegraph, Business of Fashion, Broadsheet, Kinfolk and WWD. She is an award-winning journalist with over 15 years' experience across journalism and forecasting, working as Editor in Chief of Menswear Insight, and in roles at just-style, just-food, CBS and Edge by Ascential. Petah's speciality is trend forecasting.