Since 2020, we have worked
at the forefront of fashion intelligence

Knitwear designer and production expert with over 11 years of hands-on manufacturing management experience in China. Throughout her tenure in China, she has developed extensive experience managing knitwear production end-to-end: from tech packs and sample development through to yarn sourcing and global shipment coordination.

Elena collaborates directly with yarn mills, material innovators, and knitting technology specialists.

Her portfolio includes completed collections for leading fashion brands such as Savage, 12Storeez, nude story, true red, Matrona, and Totti.

Lizzie is a globally recognised fashion authority with 29 years of experience in runway analysis and fashion trend forecasting.

She previously served as Head of Catwalks at WGSN and Stylesight and held the role of Creative Director at Nordstrom.

Alongside her advisory practice, Lizzie educates the next generation of designers and analysts, lecturing on trend methodology and fashion theory at Italy’s premier fashion institute, Polimoda.

She specialises in interpreting runway intelligence and translating it into commercially relevant collections for the retail market.

PhD, Lead Trend Analyst, and Creative Producer with over 18 years of cross-disciplinary experience in the fashion and textile design industries.

Author and lecturer of specialised courses in trend forecasting and fashion marketing at Lomonosov Moscow State University; guest lecturer at the Institute of Textiles and Clothing (Hong Kong), Bunka Fashion College (Tokyo), and the World University of Design (Delhi).

Stanislav analyses socio-cultural shifts through macro events, emerging technologies and consumer psychology, translating these signals into actionable forecasts, brand direction and commercial opportunities.

Henri Moi is an expert in fashion, cultural strategy and international communications. Holding a bachelor's degree in fashion, his career spans project management and curatorial work across fashion, cultural innovation, audiovisual media and international affairs. Henri leads initiatives connecting Brazil's creative industries with global institutional networks.

At agency IARA, he led strategic projects promoting Brazilian fashion and heritage domestically and internationally. His expertise includes conceptual development and event production, content curation, talent selection, and partnerships with cultural institutions, government bodies and private organisations. Landmark projects include the BRICS+ Fashion Summit, Summit Fashion System, Brazil Immersive Fashion Week, and Rio Fashion Week.

Henri is also an executive board member of the Brazilian Fashion Council, a national organisation advancing fashion diplomacy between Brazil and global creative capitals.

Additionally, his cross-disciplinary background includes architecture, scenography, and audiovisual production, designing innovative media formats for digital channels and streaming platforms.

Maria brings 18 years of senior retail experience: curating assortment frameworks for department stores and directing buying strategies across 300+ international fashion, jewellery and luxury labels, including Alexander McQueen, Balenciaga, Celine, Fendi, Sandro, and Victoria Beckham.

As a global brand strategist and retail consultant, she supports emerging and established labels entering leading international luxury channels, supporting placements across Selfridges, Harrods, Net-a-Porter, Moda Operandi, Harvey Nichols (London, Dubai, Kuwait, Doha, Hong Kong), Saks Fifth Avenue, Farfetch, Matchesfashion, Fwrd, Bergdorf Goodman, and more.

Maria specialises in consumer behavioural analysis and changing retail dynamics, which formed the foundation of her dedicated lecture series at Fashion Factory School.

A former contributor to WGSN fashion analytics, she is currently guiding international market launches for South Korean designer labels.

Fashion strategist and brand advisor specialising in international growth, commercial strategy and trend intelligence. She works at the intersection of business, creativity and analytics, translating trend insight into practical product and commercial decisions.

Her international experience includes working with Apple on iPhone product rollouts and localisation for the Russian market. She subsequently spent more than a decade with WGSN, leading strategic accounts across Russia, Central and Eastern Europe and helping international and regional fashion brands apply trend intelligence to their businesses.

Her work focuses on brand strategy, collection and assortment planning, applying trend intelligence to commercial decisions and supporting brands entering new markets. Her approach connects creative direction, product strategy and commercial performance.

Executive MBA, Cambridge Judge Business School, University of Cambridge; Cultural Studies, University of Manchester.

International strategic consultant for fashion and lifestyle brands, working across trend analysis, product strategy and brand development. He helps organisations translate socio-cultural dynamics and evolving consumer values into highly profitable merchandise collections.

Co-founder of Mattori Studio and faculty member at Milano Fashion Institute, where he leads executive master's programmes in strategic forecasting and brand development. Matteo collaborates with the Camera Nazionale della Moda Italiana and leading international fashion brands on industry and brand development projects.

His expertise covers brand strategy, collection development, merchandising, trend analysis and market expansion across established and emerging markets.

Dorota brings over 25 years of experience in retail branding and spatial design across international markets. Whether revitalising iconic retail heritage or creating flagship environments from scratch, her expertise spans luxury fashion, specialty retail, and FMCG—examining how brand DNA is embodied through spatial architecture, interior design, and window display.

Her client list includes Tesco, Snow Queen, Bacardi, Mamas & Papas, Fenwick, and World Duty Free.

Co-founder of Inspired & Co. design consultancy, Dorota oversees holistic brand experience design: physical retail rollouts, architectural facades, omnichannel digital design, and innovative visual merchandising systems.

Helen is Production and Development Director for ready-to-wear collections. She directs Trendsite's agile team of technical fashion designers, using 3D modelling and automated technical documentation to shorten development cycles, improve fit, reduce fabric consumption and support more sustainable production.

Helen oversees bespoke product sampling and collection prototyping for high-profile industry clients, including Asos, Gucci, Kenzo, Matchesfashion, Tom Ford, Oscar de la Renta, Vilshenko, and Stella McCartney.

Her core specialism is bespoke apparel development, vendor quality control and manufacturing auditing.

Product strategy and fashion collection expert with over a decade of experience across the European apparel market. She has designed best-selling ranges for H&M, Reserved, and Solar, and directed high-profile international brand collaborations with Rotate, Gia Borghini, Good American, Dickies, Crocs, and Teva.

Aneta partners with brands to sharpen category positioning, develop product pyramids that support category growth, and design cohesive collections that honour brand heritage while capturing seasonal market momentum.

She assists creative teams in developing well-structured assortment matrices and drop calendars aligned with brand strengths and market demand, formulating distinct design codes that fuse aesthetic vision with commercial strategy.

Olga La Rosa is a seasoned Art and Creative Director with over 15 years of industry leadership in high-fashion retail, creative production, and strategic brand management. She has steered prominent flagship retail transformations and brand rollouts across Europe and the Baltic states, developing visual and operational identities for leading fashion brands.

Olga played an integral role in directing operations and creative design for flagship stores including Stella McCartney, Lanvin, Alexander McQueen, Mango, Promod, Jennyfer, Orsay, Castro, Pull&Bear, and Buho 13. She also played a key role in the concept and launch of major retail destinations such as Victoria 46, Svetlana, and Tsvetnoy Central Market. Her international experience includes the launch of Stella McCartney at Selfridges & Co. in London.

Celebrated for her visionary window displays and visual merchandising, she received the "Best Department Store Installation" award at the Red Carpet Fashion Awards at the Victoria and Albert Museum (V&A) in London (2013).

Samantha is a seasoned brand strategist, creative director, and marketing advisor with 30 years of experience across retail, luxury apparel, and prestige cosmetics.

Her portfolio includes transformative global engagements for brands such as REN Skincare, Philip Kingsley, Boots, Tan Luxe, Burt's Bees, Accessorize, Sun & Sand Sports (UAE), Reliance Retail (India), Ducati, Mashreq Bank (UAE), and Arab Bank (Jordan).

She conducts comprehensive brand audits and develops brand guidelines, corporate identity books and strategic roadmaps for long-term growth.

Partnership, PR, and communications strategist in the fashion industry. He specialises in fostering B2B partnerships, cross-industry creative collaborations, and integrated communication frameworks that help fashion brands engage with contemporary cultural and business conversations.

Vladimir operates across fashion, media, and executive networks: establishing media relations, influencer and executive communications, and joint ventures that amplify brand awareness and market authority.

His expertise covers global PR strategy, media outreach, executive influencer management, B2B brand alliances, cross-sector creative projects, and corporate reputation management.

Ekaterina is a communications specialist, creative editor, and African market specialist with a core focus on indigenous raw materials, craft heritage, and manufacturing ecosystems. Prior to 2022, she served as Creative Editor in Apple’s Marcom department in Russia, directing regional brand storytelling and product localisation.

She participated in translating and adapting WGSN trend analytics and organising official agency industry forums, giving her a strong understanding of global trend communications.

A certified knitwear specialist (trained under Lyudmila Norsoyan), she develops proprietary knitwear projects utilising premium South African mohair.

Having traveled extensively across Southern Africa collaborating with artisanal yarn spinners and manufacturers, she provides deep regional insight for Trendsite—spanning traditional textile techniques, raw material sourcing, and their resonance in contemporary global fashion.

Fashion entrepreneur, range developer, and regional trend forecaster with over a decade of hands-on expertise building brands from inception to commercial scale.

Since 2013, she has spearheaded turnkey brand launches, orchestrating product cycles from creative concepts, pattern drafting, and fabric selection through to factory sourcing, distribution, and direct consumer engagement.

Founder of three apparel labels (including maternity ranges and specialty knitwear), she managed retail expansion across showrooms, multi-brand spaces, and pop-ups.

Within Trendsite, Ksenia focuses on Latin American market dynamics—with dedicated expertise in Brazil—translating local aesthetic trends and consumer habits into viable product assortments for international brands operating between Europe and South America.

Trend editor, academic lecturer, and Central Asian fashion scholar analysing the confluence of regional culture, visual art, and apparel industries.

She brings over a decade of experience building professional and educational networks across Central Asia, giving her a strong understanding of regional audiences, institutions and cultural dynamics.

An active lecturer with 10+ years of teaching tenure and an alumna of Fashion Factory School, she works as a professional stylist and industry commentator, merging rigorous analytical methodology with practical fashion styling.

Anastasia leads Trendsite's coverage of Central Asian fashion and culture, examining the ascent of domestic designer brands, traditional craft codes, and shifting audience lifestyle patterns.

Fashion historian and cultural analyst specialising in trend forecasting across Latin America (Argentina, Uruguay) and North Africa (Algeria). His academic work focuses on post-colonial dress history across former French and Spanish territories and its enduring mark on modern visual identity.

He has delivered research at international symposia and academic summits, including the World Anthropological Union (WAU) congress and events hosted by MSU, HSE, UNSAM, and UBA. His field research includes fellowships at the Sursock Museum (Beirut) and UNSAM (Buenos Aires).

Alexey synthesizes historical archival literature, art history, and contemporary design phenomena. Fluent in French, Spanish, Italian, and Latin, he accesses archival primary sources directly to provide detailed cultural context.

Communications specialist and media researcher working at the confluence of market analysis, PR strategy, and audience engagement.

She possesses a strong track record in designing editorial communications, steering press relations, and sculpting brand reputation. Her work focuses on competitive benchmarking, brand awareness, and optimising messaging architecture for focused consumer segments.

Maryam pairs empirical qualitative research with actionable execution: connecting granular market insights and audience behavioral metrics to performance-driven commercial results.

Fashion designers and trend analysts collaborating as a cohesive creative unit at the crossroads of collection styling, manufacturing logic, and regional Middle Eastern sourcing.

With over 5 years of industry experience, they have driven range development and fabric sourcing for apparel and lifestyle brands like Dobro Home and Outfit TB, adapting contemporary design ideas to practical manufacturing processes.

Graduates of the Ivanovo State Polytechnic University (V.E. Mizonova Department of Design), their approach merges expressive aesthetic sensitivity with rigorous industrial methodology.

At Trendsite, they co-curate Middle Eastern fashion intelligence, scouting emerging designers, tracking modest-fashion transformations, and attending international textile expos with emphasis on Turkish manufacturing networks.

Stylist and creative image strategist operating across corporate dress codes, personal branding, and commercial campaign styling.

She develops structured corporate style guidelines directly aligned with brand philosophy, directing advertising photoshoots, digital content production, and commercial media styling.

Key client engagements include designing the executive corporate style guidelines for SKB Kontur and defining the aesthetic identity for the S.V. Nudelman Aesthetic Center.

Within Trendsite, Margarita provides deep analysis of Ural regional style patterns, offering applied cultural insights and visual guidance for fashion businesses.

Berlin-based international fashion stylist directing editorial campaigns, commercial lookbooks, and high-fashion imagery.

Her work has appeared in Vogue, L'Officiel, Marie Claire and Gala. She works closely with European designers to develop styling concepts and campaign visual direction.

For Trendsite, Natalia analyses Western and Central European street style and runway trends through the creative lens of Berlin’s fashion scene. She also lectures on Fashion Styling at PSFA.

Prior to relocating to Berlin, she accumulated over a decade of experience as a high-end fashion buyer in Shanghai, contributing a sophisticated command of commercial assortment development and global merchandising dynamics.

Pattern engineer, garment technologist, and Middle East technical apparel consultant. She serves concurrently as a university lecturer in technical fashion design and lead pattern engineer within commercial garment manufacturing, bridging theory with assembly line precision.

She specialises in translating high-fashion trends into production-ready patterns, ensuring a seamless process from initial sketch to finished garment.

Fluent in English, Arabic, and Farsi, Rita works across the GCC and wider Middle East, including Saudi Arabia and the Gulf, providing technical production oversight and regional modest-fashion engineering.

Brand strategist and cultural theorist, founder of creative consultancy Aulac R. Specialises in GCC markets, focusing on spatial identity—architecture, urban development, luxury hospitality, and progressive cultural ecosystems.

Her background includes work with design practices such as Zaha Hadid Design and AI Hub, as well as international cultural projects including the London Biennale. She has worked across Switzerland and the UK with multi-disciplinary global creative teams.

Now based in the UAE, she leads Aulac R, delivering bespoke strategic positioning for visionary hospitality and real estate projects.

Rufina frequently leads proprietary research initiatives grounded in academic rigour, with recent research showcased in Dubai in partnership with the UAE Ministry of Culture.

Trend analyst and senior fashion designer with extensive credentials across the Central and Eastern European fashion sectors.

Her portfolio features collaborative design work for Top Secret, Quiosque, and Jups!, as well as major apparel powerhouses like Reserved, Cropp, Troll, Drywash, Volcano, and Blue Shadow.

Natalia’s broad versatility has established her as a specialist in tailored trend forecasting, proprietary seasonal colour palette curation, and end-to-end design execution of menswear, womenswear, and childrenswear capsules.

She is also an accomplished visual artist passionate about eco-fashion, drawing inspiration from contemporary photography, music, and multi-disciplinary fine arts.

Strategic marketing leader and cultural anthropologist dedicated to redefining conventional marketing thinking.

Managing Director of UK-based research agency The Outsiders, specialising in socio-cultural intelligence, semiotics, subcultures, and consumer sociology.

Stephen has advised leading companies and public institutions, including Google, Facebook, eBay, BBC, Ikea, and 10 Downing Street (UK Prime Minister's Office).

His core expertise covers brand architecture, strategic positioning, ethnography, subcultural trend research, and consumer segmentation.